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International marketing and export management

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Published by Financial Times/Prentice Hall in Harlow, England, New York .
Written in English

Subjects:

  • Export marketing -- Management

Book details:

Edition Notes

Includes bibliographical references and index.

StatementGerald Albaum, Edwin Duerr, Jesper Strandskov.
ContributionsDuerr, Edwin., Strandskov, Jesper.
Classifications
LC ClassificationsHF1416 .I617 2004
The Physical Object
Paginationp. cm.
ID Numbers
Open LibraryOL3307516M
ISBN 100273686348
LC Control Number2004053302

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International Marketing and Export Management Only 1 left in stock - order soon. This is the only book on the market that comprehensively covers both international marketing and export management, wth a focus on decision making and management by:   With changing opportunities and challenges in the global environment, International Marketing and Export Management 5th edition provides the most comprehensive and up-to-date coverage on the topic/5(15). International Marketing and Export Management 4th edition is focused primarily on the marketing decisions and management processes involved in developing export and other international marketing operations. Whilst the exporting focus remains for this fourth edition, more extensive material on other forms 3/5(1). International Marketing and Export Management by Edwin Duerr and Gerald Albaum and Gerald S. Albaum available in Trade Paperback on , also read synopsis and reviews. "Albaum, Duerr and Strandskov offer a unique focus on export management.

International Marketing and Export Management 8e offers an accessible state-of-the-art text in international marketing. The book covers the evolving internationally competitive landscape that almost all firms and consumers find themselves acting in today.5/5(1). This book comprehensively covers both international marketing and export management. This is a focus on marketing decisions and management processes involved in exporting and not simply a 'how to' 5/5(1). Albaum, Duerr & Josiassen, International Marketing and Export Management, 8e International Marketing and Export Management 8e offers an accessible state-of-the-art text in international marketing. The book covers the evolving internationally competitive landscape that almost all firms and consumers find themselves acting in today.5/5(1).   International Marketing and Export Management 7th edition offers an accessible and authoritative perspective on international marketing with a strong export management orientation, comprehensively describing the evolving competitive landscape as created by technological advances and international trade patterns. The seventh edition retains its clear /5(13).

and services such as travel, books, and medical services; and non-consumer goods such as energy equipment, industrial and agricultural machinery and financial services. ECONOMIC METRICS: The state of an economy and economic prosperity are important considerations in selecting an international market. International marketing and exporting --Introduction --Five reasons why rapid growth in international business will continue to be the norm rather than the exception --Increasing competitive demands on business worldwide --Problems and needs --Being effective: the nature and practice of international marketing --Export marketing planning and.   Primarily intended for postgraduate students of management, the book would also greatly benefit managers attending various management programmes. Table of Contents: Preface Preface to the First Edition 1. Basic Concepts of International Marketing 2. Trade Theories, Export Promotion and Marketing 3. Environment of International Business : R Srinivasan. From the Back Cover. This fourth edition of International Marketing and Export Management has been written in response to the rapid changes occurring in international marketing and the growth in importance of international markets to companies of all sizes. The key factors driving change, including major technological advances and lowered costs in communications, the /5(15).